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Urban Skin Rx®, an unparalleled line of clinical skincare products, was developed by Rachel Roff, a highly successful Licensed Aesthetician. In 2006 Rachel opened her own medical spa, in Charlotte, NC, and it quickly became the leading medical spa and laser center for treating melanin-rich skin. Through her experience working on clients, Rachel learned which ingredients and formulations most effectively improved common conditions in skin of color, including hyperpigmentation and melasma. Recognizing the wide unmet need for products to address the concerns of diverse skin tones, Rachel founded Urban Skin Rx® in 2010. Urban Skin Rx® and Pro Strength™ collections include effective, targeted solutions with scientifically researched ingredients to help reduce the appearance of dark marks and uneven skin tone. The brand also offers additional products that smooth texture, reduce the visible signs of aging and fight acne and dry skin. Urban Skin Rx® is sold online at urbanskinrx.com and at Target, Ulta, Walmart, Amazon, CVS, QVC.com, HSN.com and Dermstore.com. In 2020, the brand launched its first international distribution in Nigeria.
YouthHero AM/PM Serums
2-in-1 serum featuring an innovative dual-formula delivery system that targets discolorations and aging skin
$24.00 ($29.00 value)available for orders $35+ 
ⓘ
developed
Sulfates
Parabens
free
Clean
What is it?
Two is always better than one when it comes to skincare! Our new 2-in-1 serum features two formulas in one innovative dual-serum delivery bottle. Just flip from one side to the other to unlock your hero every morning and night.
The AM Serum improves the look of discolorations with a triple-brightening blend of Alpha Arbutin, botanical extract and our unique biomimetic peptide. The PM Serum combines powerful antioxidants that fight free radicals with a next-generation retinoid-active that supports the skin’s elasticity and improves the look of fine lines and wrinkles.
Remember, it’s never too early or too late to fight aging skin, this dual serum is great for every skin stage, no matter your age.
Aesthetician Tip! Dark spots on your lips? Level up your lip regimen by applying a small amount of our brightening YouthHero AM Serum to your lips in the morning.
Who Should Use
If you struggle with dark marks/discolorations, sun damage, rough texture, fine lines, aging skin and loss of firmness, this dual hero serum is for you.
How It Looks/Smells/Feels
YouthHero AM Serum: This hydrating serum is slightly milky to light yellow in color, has a subtle medicinal scent and is fast-absorbing for a silky smooth finish.
YouthHero PM Serum: This hydrating serum is translucent light tan in color, has a subtle medicinal scent and is fast-absorbing for a silky smooth finish.
Money-Back Guarantee! Click here for details
How To Use
YouthHero AM Serum Directions: After cleansing and/or toning, apply to the face and neck. Follow with a moisturizer and SPF 30 or higher.
YouthHero PM Directions: After cleansing and/or toning, apply to the face and neck starting every other night. If tolerated, increase frequency to nightly use. Follow with other nighttime serums and moisturizers.
In the daytime, always protect skin with a broad spectrum SPF 30 or higher.
Eye sensitivity can occur; avoid contact with the eyes.
Ingredients
Alpha Arbutin
Hyaluronic Acid
Nonapeptide-1
Retinoid
Benefits
YouthHero AM Serum
Reduces the appearance of dark marks
Targets discolorations
Improves the look of sun damage
Cruelty-free & vegan
YouthHero PM Serum
Improves the appearance of rough texture
Improves the look of fine lines and aging skin
Helps replenish moisture levels, visibly improving skin firmness
Cruelty-free & vegan
FAQs
How is this dual serum different from your other serums and treatments?
Our YouthHero AM and PM Serums are a groundbreaking addition to our collection, addressing both uneven and aging skin with one product. Plus, an innovative dual-delivery system dispenses both potent treatment serums for easy morning and evening applications.
What is the difference between the 1% Retinoid in the PM Serum and the Retinol in your other products?
This serum features Hydroxypinacolone Retinoate (aka “HPR” or “Granactive Retinoid”). This next-generation retinoid lives in the Vitamin A family and is an ester of Retinoic Acid (aka Tretinoin). It has been shown to be more potent than Retinol without the irritating side effects.
Can I mix these serums with other products?
Yes! We love to mix this product with other serums and moisturizers. Cocktail with your favorite moisturizer for a boost of hydration! However, avoid mixing with other serums that contain Retinol or other Vitamin A derivatives.
Should this product be used once a day?
We recommend using the AM serum every morning after cleansing and before applying SPF. The PM serum should be used every other night for the first two weeks and then increased to nightly use. Always follow with a nighttime moisturizer.
If I have acne, how do I incorporate this into my acne regimen?
We recommend that you continue to use this product daily for the best discoloration/anti-aging results and incorporate your acne serums/treatments into your regimen every other day. If tolerated, you can use your acne treatments daily while using this product.
Can I use this product if I have sensitive skin?
Yes, but for sensitive skin types, we recommend that you perform a patch test first on your chin or forehead. Sensitive skin types should also start with applications every other day for the PM serum.
How long before I notice a difference in my skin?
Everyone’s skin is different, so results can vary. It is typical to see results anywhere between 6-8 weeks; however, some people experience results faster.
Is this product artificial fragrance-free?
Yes!
Are your products tested on animals?
No. We take pride in being a cruelty-free company!
If I took your Skin Quiz and none of these products were suggested, does that mean I shouldn’t use them?
While our product recommendations are carefully selected for the needs of a specific type of skin to give the best results, many people will modify their routine with other products as needed. If you feel this product could be right for you, we encourage you to try it! Of course, if you have any questions, please contact us and we would be happy to provide expert advice.
YouthHero AM/PM Serums
2-in-1 serum featuring an innovative dual-formula delivery system that targets discolorations and aging skin
$24.00 ($29.00 value)available for orders $35+ ⓘ
WHY YOU NEED IT
Two heroes, one cape? Yes, please! Our NEW! YouthHero AM/PM Serums is a 2-in-1 serum featuring an innovative dual-formula delivery system that targets discolorations with a triple-brightening blend in the AM and firms the look of aging skin with 1% Retinoid in the PM.
developed
Sulfates
Parabens
free
Clean
What is it?
Two is always better than one when it comes to skincare! Our new 2-in-1 serum features two formulas in one innovative dual-serum delivery bottle. Just flip from one side to the other to unlock your hero every morning and night.
The AM Serum improves the look of discolorations with a triple-brightening blend of Alpha Arbutin, botanical extract and our unique biomimetic peptide. The PM Serum combines powerful antioxidants that fight free radicals with a next-generation retinoid-active that supports the skin’s elasticity and improves the look of fine lines and wrinkles.
Remember, it’s never too early or too late to fight aging skin, this dual serum is great for every skin stage, no matter your age.
Aesthetician Tip! Dark spots on your lips? Level up your lip regimen by applying a small amount of our brightening YouthHero AM Serum to your lips in the morning.
Who Should Use
If you struggle with dark marks/discolorations, sun damage, rough texture, fine lines, aging skin and loss of firmness, this dual hero serum is for you.
How It Looks/Smells/Feels
YouthHero AM Serum: This hydrating serum is slightly milky to light yellow in color, has a subtle medicinal scent and is fast-absorbing for a silky smooth finish.
YouthHero PM Serum: This hydrating serum is translucent light tan in color, has a subtle medicinal scent and is fast-absorbing for a silky smooth finish.
Money-Back Guarantee! Click here for details
How To Use
YouthHero AM Serum Directions: After cleansing and/or toning, apply to the face and neck. Follow with a moisturizer and SPF 30 or higher.
YouthHero PM Directions: After cleansing and/or toning, apply to the face and neck starting every other night. If tolerated, increase frequency to nightly use. Follow with other nighttime serums and moisturizers.
In the daytime, always protect skin with a broad spectrum SPF 30 or higher.
Eye sensitivity can occur; avoid contact with the eyes.
Ingredients
Alpha Arbutin
Hyaluronic Acid
Nonapeptide-1
Retinoid
Benefits
YouthHero AM Serum
Reduces the appearance of dark marks
Targets discolorations
Improves the look of sun damage
Cruelty-free & vegan
YouthHero PM Serum
Improves the appearance of rough texture
Improves the look of fine lines and aging skin
Helps replenish moisture levels, visibly improving skin firmness
Cruelty-free & vegan
FAQs
How is this dual serum different from your other serums and treatments?
Our YouthHero AM and PM Serums are a groundbreaking addition to our collection, addressing both uneven and aging skin with one product. Plus, an innovative dual-delivery system dispenses both potent treatment serums for easy morning and evening applications.
What is the difference between the 1% Retinoid in the PM Serum and the Retinol in your other products?
This serum features Hydroxypinacolone Retinoate (aka “HPR” or “Granactive Retinoid”). This next-generation retinoid lives in the Vitamin A family and is an ester of Retinoic Acid (aka Tretinoin). It has been shown to be more potent than Retinol without the irritating side effects.
Can I mix these serums with other products?
Yes! We love to mix this product with other serums and moisturizers. Cocktail with your favorite moisturizer for a boost of hydration! However, avoid mixing with other serums that contain Retinol or other Vitamin A derivatives.
Should this product be used once a day?
We recommend using the AM serum every morning after cleansing and before applying SPF. The PM serum should be used every other night for the first two weeks and then increased to nightly use. Always follow with a nighttime moisturizer.
If I have acne, how do I incorporate this into my acne regimen?
We recommend that you continue to use this product daily for the best discoloration/anti-aging results and incorporate your acne serums/treatments into your regimen every other day. If tolerated, you can use your acne treatments daily while using this product.
Can I use this product if I have sensitive skin?
Yes, but for sensitive skin types, we recommend that you perform a patch test first on your chin or forehead. Sensitive skin types should also start with applications every other day for the PM serum.
How long before I notice a difference in my skin?
Everyone’s skin is different, so results can vary. It is typical to see results anywhere between 6-8 weeks; however, some people experience results faster.
Is this product artificial fragrance-free?
Yes!
Are your products tested on animals?
No. We take pride in being a cruelty-free company!
If I took your Skin Quiz and none of these products were suggested, does that mean I shouldn’t use them?
While our product recommendations are carefully selected for the needs of a specific type of skin to give the best results, many people will modify their routine with other products as needed. If you feel this product could be right for you, we encourage you to try it! Of course, if you have any questions, please contact us and we would be happy to provide expert advice.
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